Over 50% of consumers across 17 countries believe that physically attractive people have greater opportunities in life. This mindset reflects the importance attached to weight management and achieving a more desirable body shape. It is thus unsurprising that slimming products have emerged as a niche opportunity in personal care, especially as consumers adopt a more holistic approach to health
Scope
A concise slidepack outlining the driving and inhibiting factors influencing the development of slimming body care products globally
Combines consumer trend/insight analysis with new product development (NPD) observations
Highlights
Although there is little variation across regions, Brazilians are among the most likely to believe that physically attractive people have greater opportunities in life
A significant proportion of consumers are unhappy with their appearance particularly their body shape. This creates opportunities to position beauty products as 'antidotes to reality'
Reasons to Purchase
Understand how consumer attitudes are likely to affect future purchase decisions
Access unique survey insight to understand why, and to what extent, consumers are or are not potentially drawn to slimming body care products
Obtain a snapshot of NPD opportunities and threats in this emerging area of personal care product development
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