The ever-increasing purchasing power of African-American women makes them a desirable target for today’s beauty products companies. Advertisers should build upon cultural insights to create messages that connect these women with their brands, while providing products that address their specific needs.

As they become more educated about their unique beauty needs, Black women will increasingly look for more natural, gentle formulas, rather than being impressed by the latest technological advances.

Related Reports:
Snapshots India Colour Cosmetics 2009
Snapshots US Skin Care 2009
Snapshots Thailand Colour Cosmetics 2009
Snapshots Denmark Advertising 2009
Snapshots Australia Body Care 2009
Snapshots Japan Colour Cosmetics 2009
Snapshots Russia Facial Care 2009
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IDC Sales Leadership Board Meeting Notes: October 14 and 15, 2009