Location is a vital mobile tool. A whole of market opportunities for LBS and LBA have emerged in sectors such as Emergency Services; Emergency Alert Services; Home-Zone Billing; Fleet Management; Asset Management; Person Tracking; Pet Tracking; Traffic Congestion Reporting; Routing to Nearest Commercial Enterprise; Roadside Assistance; Navigation; City Sightseeing; Localised Advertising; Mobile Yellow Pages and Network Planning and Dynamic Network Control.
From mobile handset manufacturers, operators, content and application developers to marketers and advertisers, a whole range of companies are jumping in to grab on the opportunities emerging within the location based services, location-aware mobile content & applications, and mobile advertising markets.
The idea of location based and contextually relevant advertising is still relatively new, particularly in terms of deployment. Interest in the sector has been increasing over the past two years, especially since the launch of bigger-screen 3G smartphones and consequent growth in mobile data. Location Based Advertising has started to emerge as a leading sector within the LBS and mobile advertising markets.
Mobile LBA technology is already here, and mobile LBA campaigns being successfully run by the leading global brands. More and more subscribers are using their handsets as mapping and navigation tools, and coupled with the spread of mobile advertising, Internet and search applications have created an exciting revenue opportunity. How quickly will take-up of these services grow? Can you afford to get left behind? This market will expand and taking first-mover position will be vital to securing your place in it.
The latest visiongain report, Mobile LBA 2009-2014: how to generate revenue by advertising on mobile content, LBS and mobile search, will provide you with the insight to this growing market area. It examines the opportunities offered by LBA, and how advertisers, operators and manufacturers can all get involved in providing profitable LBA services.
Reading this exclusive management report will tell you the following:
Who are the main players in LBA and what are they doing?
What different forms of Location Based Advertising are available and expected to appear in the future?
Why is LBA so important to mobile?
When will LBA start to make traction in the market? When will it become a mass market proposition?
How successful will it be?
Find out the answers to these and many other questions by buying this vital industry insight.
Who needs to read this report?
Directors, VP and Senior managers in:
Mobile/ Cellular carriers and operators
Digital and Mobile Advertising agencies
Mobile Search companies
DA/DQ providers
Handset manufacturers
Location Based Service Providers
Brands looking to tap into the mobile audience
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