WinterGreen Research announces the following study: Streaming Media for the Enterprise, Worldwide Market Shares, Strategies, and Forecasts, 2008-2014

The most startling shift in enterprise streaming media markets is the convergence of consumer and enterprise markets. Enterprise marketing departments have determined that they can leverage social networking and You Tube to introduce products and get visibility for a marketing effort. Enterprise video communications is used in every aspect of sales, marketing, human resources, and management. Streaming media provides an efficient way of delivering content that is compelling and articulate. Leveraging video technology is a core part of distinguishing a brand. Retail financial video solutions provide media representation of a range of different types of content. Streaming media solutions depend on developing advanced services targeted to customers. In a competitive retail-banking marketplace video can provide competitive advantage. Video control centers connect components of the video infrastructure together, providing overall management of the video assets, the video network, the display of video for end users, and reporting. Streaming media relates to communicating ways of running the business, ways of providing customer services, ways of designing products. It is an ongoing challenge for many organizations to maximize the expertise of scarce subject matter experts. Recent increases in outsourcing make the challenge significant. Outsourcers are only as good as their training. Mediocre training leads to mediocre business results. Subject matter experts need to use video be able to communicate complex thoughts visually.

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