Worldwide demand for power lawn and
garden equipment is projected to expand
nearly three percent annually through
2013 to exceed $18 billion. Despite being
presently mired in a recession, the
bedrock US market will provide the best
opportunities, accounting for slightly
over one-half of the additional demand
generated between 2008 and 2013.
Recovery in US demand will reflect a
turnaround in the current housing crisis,
as well as continued enthusiasm for
gardening by US consumers. US power
lawn and garden equipment sales will
also benefit from the introduction of improved
products, such as cordless electric
models.
North America to remain
dominant regional market
On a regional basis, North America and
Western Europe will continue to be the
dominant markets, with nearly 90 percent
of demand in 2013. Consumers in these
developed nations have high per-capita
income levels which allow for discretionary
purchases such as power lawn and
garden equipment. These areas are also
home to the vast majority of the world’s
golf courses, which are major consumers
of power lawn and garden equipment.
Strongest per annum gains are expected
in the developing areas of Asia. However,
the region will remain small by global
standards, with less than five percent of
demand in 2013. Demand throughout
much of Asia is limited by low income
levels, with most consumers unable to
afford power lawn and garden equipment
for home use. Low wages also dampen
professional demand, since the low cost
of labor encourages the use of manual
equipment in landscaping applications.
Even the prosperous nation of Japan is a
relatively small market. Most Japanese
do not have yards or gardens of sufficient
size to justify the use of power equipment.
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Additional Information
Turf & grounds equipment to exhibit fastest gains
Lawnmowers will continue to be the largest product segment, benefitting from their wide use in both residential and commercial applications. Turf and grounds equipment is expected to post the best gains because of continuing growth in the professional landscaping services industry and the rising number of golf courses worldwide. Other products, which include trimmers, edgers, snow throwers, parts and accessories, will benefit from rising standards of living in developing nations.
Study coverage
The new Freedonia industry study, World Power Lawn & Garden Equipment, is available for $5500. It presents historical data for 1996, 2001 and 2006 plus forecasts for 2011 and 2016 for supply and demand in six regions and 19 countries. The study also considers market environment factors, evaluates company market share and profiles 44 industry competitors worldwide.
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