2009 State of the Global SMB Market: Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - QP2, 2009 Results and Outlook for Q3, 2009
This document summarizes findings from the second wave of Q-Pulse research of world-wide SBs across eleven leading countries of: U.S., Canada, France, Germany, U.K., Australia, China, India, S. Korea, Brazil, and Mexico, which comprises approximately 22.1 million SBs.
Reference will be made to Wave I Q-Pulse results and Q4 ‘09 using AMI continuing research in these countries.
The key objectives include the following:
Understand the current impact of the current economic downturn and from an over-time perspective since Q4 ‘09.
Identify ICT related adoption framework, mindset, attitudes, expectations, purchases and plans from a quarterly perspective and thus set down a framework for understanding what will unfold during the rest of 2009, especially as economic stimulus plans in various countries take effect.
Determine shifts in ICT spending- quarterly (QoQ) comparisons by product/solutions.
Detect changes in SB buying behavior - decision making process, purchase drivers and criteria, influence factors, Routes-To-Market (RTM), Channel Partner perspectives
Take a quick pulse of brand’s relative competitive standing vis-à-vis other vendors and solution providers within a Q2 à Q3 timeframe.
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