AMA Research have published the 5th Edition of the report  ""Paint, Wallcoverings and Woodcare Market _ UK 2009-13"" - incorporating original input and primary research, it represents an up-to-date and informed review of this evolving market.  The report has been compiled by marketing professionals with a background in the building and home improvement products industry, and assesses the market in both QUALITATIVE and QUANTITATIVE terms.

The report provides a detailed analysis of the following sectors:

• Overview of market including performance since 2006 and key influencing factors.
• PAINT - emulsions, solvent/oil based paints and “others”.
• WALLCOVERINGS - vinyl, finished wallpapers and whites.
• WOODCARE - interior, exteriorand garden woodcare products.

Areas of particular interest:

• Market share by value for overall market and key product sectors.
• Review of key market influences and trends.
• Review of key product sectors and sub-sectors - growth / declining sectors.
• Changes in supply and distribution structures.
• Review of future prospects - impact in 2009-10 and medium term, and forecasts through to 2013.

• Akzo Nobel Woodcare, Akzo Nobel/ICI, Alexander Beauchamp, Arthouse, Barrettine Woodcare and DIY, Bedec Products, Belgravia Décor, Blendworth International, Colefax Group, Concept Coverings, Craig and Rose, Crown Paints, Crowson Group, CWV Limited, Dacrylate Paints, Designers Guild Farrow and Ball, Fiddes, Fine Décor Wallcoverings, Graham & Brown, Halls Beeline, Hamilton Acorn, John Myland, Jotun AS, LG Harris, Liberon, Newmor Wallcoverings, Omnova, Osborne & Little, Osmo, Palace Chemicals, Plasti-Kote, Polyvine, PPG Industries, RJ Stokes, ROMO Fabrics, Ronseal, Rustins, Speciality Coatings (Darwen), Steyport, The Bollum Group, Tor Coatings, Valtti, Walker Greenbank, Wilman Interiors etc.

• THE MARKET
• Market overview for paint, wallcoverings and woodcare - definition; market background; key trends.
• Market size - analysis of size by value - trends up to 2008 and prospects up to 2013.
• Review of key market influences - housing completions; non-domestic sector, property transactions; garden leisure market, and levels of household consumption.
• Impact of the recent downturn on the market, contrasts with medium term trends.
• PRODUCT MIX
  • Paint - sector performance from 2003 to 2008 with forecasts 2009 to 2013; key influencing factors; % mix by value between emulsions, solvent/oil based paints and ‘others’; mix by end use sector including DIY, trade domestic and trade commercial; paint effects sector; market characteristics and influencing trends; major suppliers and changes to supply structure in recent years; review of medium term prospects for paint.
  • Wallcoverings- performance from 2003 to 2008 with current forecasts 2009 to 2013; product mix for vinyls, finished wallpapers and whites; market characteristics; recent trends within the sector and wider home decoration market; key influencing factors; major suppliers to the UK wallcoverings market; future prospects for the sector.
  • Woodcare - analysis of market performance 2003 to 2008 with current forecasts 2009 to 2013; review of key influencing factors; product mix for interior, exterior and garden woodcare; identification of leading suppliers of woodcare products; future prospects.
• SUPPLIERS AND DISTRIBUTION
• Overview - major suppliers; product ranges; market shares.
• Analysis of leading suppliers within each product sector - share by product group, growth companies, products/market positioning.
• Distribution structure for paint, wallcoverings and woodcare - market shares by major channels - DIY, Trade Centres, Independents / Specialists, Merchants etc.
• Review of key channels - major players; growing/declining sectors; key trends. Trade and retail review.
•    FUTURE PROSPECTS
• Future prospects for the overall paint, wallcoverings and woodcare - market size forecasts; factors affecting this forecast; economic factors; trends in terms of product mix, innovation and development, supply and distribution, etc.
• Key influencing factors in market - economic, housebuilding, commercial construction, garden leisure market, sales of garden woodwork/sheds, effects of downturn on professional decorating sector, etc.
• Short term impact of downturn in 2009-10 and medium term prospects up to 2013 .

Often viewed as a key indicator for the overall health of the home improvement market, the UK paint, wall coverings and woodcare sectors have experienced a tough trading environment in the last 18 months.

The market was estimated to be worth around £880 million in 2008, reflecting a decline of around 5% in value terms from 2007. This was mainly due to the difficult conditions experienced in both the domestic and trade paint sectors caused by significant decline in the housebuilding and house moving sectors. Current indications are for further value decline of around 3% in 2009 with conditions continuing to be described as “challenging’’ by many industry sources.

Paints dominate the product mix with around 64% value share in 2008, having lost slight share in recent years. Lower activity in key end-use sectors has considerably affected trade paints over the last 12-18 months with trade gloss in particular experiencing declining demand. However, there has been an indication of some growth in the DIY sector with some consumers switching back to DIY rather than employing professional decorators. In addition, higher value products such as low VOC paints and those with “eco” credentials have helped partially offset overall market decline.

The wall coverings sector has experienced marginal growth in 2007-08, though this has been set against a background of overall volume decline since the late 1990’s. Wall coverings have benefited from rising average prices in recent years, strengthened by use of higher value wall coverings in “feature walls”. In contrast, the woodcare sector has experienced more volatile conditions, with garden woodcare having been particularly hit by poor summer weather conditions in 2007-08.

The overall market has also been affected by changes within leading suppliers over the last 2-3 years. This has been mainly due to the ascendancy of Akzo Nobel within the paint and woodcare sectors via its acquisition of ICI, which has resulted in some industry restructuring.

It remains extremely difficult to forecast the future performance of the paint, wall coverings and woodcare market due to continuing uncertainties within the UK and wider global economies. Overall, the market is expected to experience further decline in 2009 before some stability returns to the market from late 2010 onwards. Current indications are for only moderate annual rates of growth to 2013 when the market is expected to reach around £930 million. Impetus to the market is likely to be primarily derived from returning confidence in the housing market - both in terms of new build and renovation - though non-domestic markets are likely to slow considerably particularly if cutbacks are implemented in Government capital spending programmes from 2011.

Related Reports:
Painting and Wall Covering Contractors
Paint and Wallpaper Stores
Home Furniture and Homewares Retailers in Finland
Home and Garden Products Retailing in Turkey
Home and Garden Products Retailing in Greece
Home and Garden Products Retailing in Hungary
Home and Garden Products Retailing in Portugal
Home and Garden Products Retailing in Ireland
Home and Garden Products Retailing in Denmark
Home and Garden Products Retailing in Sweden