This case study on CompareTheMarket.com forms part of Datamonitor's new series highlighting best practice in specific areas of financial services.
Scope
This case study analyzes the key successful elements in CompareTheMarket.com's marketing strategy
The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
Datamonitor's Financial Services Megatrend Framework is used to analyze the effectiveness of customer targeting strategies
Highlights
For insurance aggregators, where they are level on price, brand image is everything. Since January 2009, CompareTheMarket.com has been running one of the most successful marketing campaigns the industry has ever seen. It has proven an immediate success and looks sure to close the gap between it and the two current market leaders.
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market
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