Unity Marketing's Home Luxury Report 2009 is the ultimate guide to the U.S. market for luxury goods for the home. This report focuses on the buying and spending habits of the nation's affluent households -- the top quintile or 20 percent of U.S. consumer households -- of high-end or luxury products and services.
The Home Luxury Report examines consumers' buying behavior and spending habits related to these key categories of luxury purchases:
Art & Antiques
Elextronics & Photography Equipment
Home Decorating Fabrics, Window & Wall Coverings
Furniture, Lamps, Rugs & Floor Coverings
Garden, Outdoor, Lawn & Patio
Kitchenware, Cookware, Cook's Tools
Kitchen Appliances, Bath & Building Products
Linens & Bedding Products
Tabletop, Dinnerware, Flatware & Servingware
The report contains details on these nine luxury goods categories bought by affluent consumers, including annual spending, where these products were purchased and details of the types of products and services bought.
New Research Study Answers the Most Pressing Questions about the Future of Luxury Brands after the Recession:
How is the economy affecting your affluent customers?
What is the future of the luxury market AFTER the recession?
Does putting your brand on sale impact the long term value of your brand in the customers' eyes?
What is the REAL impact of discounting and sales on the image of your luxury brand or your luxury store?
New research including focus groups in Beverly Hills with highly engaged and very affluent luxury shoppers plus results of a quantitative survey among 1,041 luxury consumers gives marketers data and insight to plan the future of the luxury market after the recession
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