Proactive health care can be more cost effective than a reactive approach, and with the economy officially in recession, it is essential that women are not tempted to stray from preventive measures and health maintenance. Preventive care procedures, like mammograms and Pap smears, are key to health maintenance, and if ignored, could lead to much higher healthcare costs in the future, mitigating the immediate cost savings.

In-store clinics, such as those offered at CVS, Walgreens and Walmart, will need to begin to ramp up healthcare service offerings. Risk screening is especially essential. For example, few women younger than age 40 get regular mammograms, yet they are at much greater risk of dying from breast cancer should they contract it. Women aged 40-50 are also prime candidates for risk screening.

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