Countries covered: United Kingdom
AMA Research have published the 6th Edition of the report ‘Pet Accessories Market - UK 2009-2013’ - incorporating original input and primary research, it represents an up-to-date and informed review of this expanding market.
Key areas in the report:
TOYS
CARE PRODUCTS
STORAGE AND FEEDING PRODUCTS
COLLARS, LEADS AND UTILITY PRODUCTS
The total UK Pet Market is substantial with a retail value of over £4 billion in 2008. Despite the economic downturn in 2008/09, accessories represent a substantial and growing part of the pet market with most sectors proving relatively resilient in the current climate. The report reviews overall trends in the pet accessory market, focusing on key product sectors. Key growth markets are reviewed, together with an analysis of changing supply and distribution structures.
Areas of particular interest:
Detailed assessment of the Pet Accessories Market by product sector.
Review of the major pet accessory suppliers - overview of market structure, sector specialists etc.
Analysis of the distribution channels for pet accessories.
Review of future prospects for pet accessories - short term prospects in 2009-10, and long term trends up to 2013.
Companies included:
Acorn Pet Centres, Ancol Pet Products, Aqua Pacific (UK), Armitages Pet Products, Bayer (UK) Beaphar (UK), Big H Pet Superstore, Bob Martin Company, Collarways, Countrywide Farmers, Danish Design Pet Products, Dobbies, Epro Wholesale, Ferplast (UK) Ltd, Happy Pet Products, Hi-Craft, Interpet, Johnson’s Veterinary Products, Jolleys Petfood Superstores, Just for Pets, Juwel Aquarium (UK), L Batley Pet Products, Maidenhead Aquatics, Masterfoods (Pedigree), Merial Animal, Health (UK), Mines for Pets, Pampurred Pets, Pedigree Wholesale, Pennine Industries, Pet Brands, Pet Life Ventures, Petlife International Ltd, Pets at Home, Pets Corner (UK), Petsworld, Pettex R C Hagen, Rosewood, RSPCA, Savic, Scruffs, Sharples ‘n’ Grant, Snoozzzeee Dog, Snowflake Pet Products, Solus Garden & Leisure, Tetra (UK), Tolsa (UK), Underworld Products, Vital Group Plc, World of Water.
Key areas of coverage in the report include:-
THE MARKET
Review of the overall UK Pet Market and trends in last decade - food, accessories, vet/insurance fees, kennelling etc. Current performance by sector and review of future prospects up to 2013.
Assessment of the Pet Accessory Market - developments since 2002. Market performance in 2008 / early 2009 and future prospects up to 2013. Key growth sectors
Factors influencing growth - pet population, changing mix of pet ownership, impact of economic downturn in 2008/09, cultural and social influences, new product developments, changing retailing trends influencing product awareness etc.
PRODUCT MIX
Pet Accessories by product groups, trends since 2002, forecasts and factors influencing market developments, key growth sectors.
Storage and Feeding Products - market size 2002-2013 and mix share in 2008 - Analysis of baskets, bedding, hutches and cages, tanks and aquariums etc. - a review of size, product trends and influencing factors.
Care Products - market size 2002-2013 and mix share in 2008. Analysis of grooming equipment, maintenance products, flea treatments/wormers, cat litters, health and vitamins etc. - a review of sector size, product trends and influencing factors.
Toys - market size 2002-2013 and mix share in 2008. Analysis of dog, cat, reptile, fish, bird and small animal toys - a review of sector size, product trends and influencing factors. An assessment of training, activity, interest and utility toys.
Collars, leads and utility products - market size 2002-2013 and mix share in 2008, a review of product trends and influencing factors.Review of the miscellaneous items e.g. cat flaps, letterbox cages, etc.
SUPPLY AND DISTRIBUTION
Analysis of major suppliers - market shares, product strengths, market positioning, distribution strengths etc.
Review of fragmented supply structure - potential for rationalisation / acquisition, changes to market structure in 2007-09.
Analysis of major distribution channels - shares by major channels, growth of pet superstores.
Changes in supply and distribution structures in 2007-09 - recent years and forecasts of future trends - new channels emerging.
Supplier shares by value for basket and bedding, cat litter and tanks/aquariums sectors.
FUTURE PROSPECTS/GENERAL
Age distribution of population, pet ownership levels, disposable income levels, number of households etc.
Future developments within pet products - implications for suppliers.
Changing consumer requirements - increasing product awareness, value-added products, etc.
Economic influences on the market - impact of economic downturn in 2009-10.
Retailing trends for pet products.
Additional Information
Pet accessories are part of the larger UK pet market that was valued at £4.7 billion at RSP in 2008, an increase of 4% from the previous year. The pet accessories market was estimated to be valued at £647m at RSP in 2008, representing steady growth despite the deteriorating economic climate. Since 2006, growth levels have been steady due to value growth at the upper end of the market, product innovation and the continued expansion of pet superstores, especially Pets at Home.
The UK pet product market can be divided into 4 main sectors: pet food, pet accessories, vet/insurance fees and kennelling. Pet accessories is the third largest sector by value as shown in the chart. Pet accessories can be divided into 4 main sectors - toys (37%), care products (32%), storage & feeding (21%) and collars, leads & utility products (8%).
The pet accessories market has been characterised by changes in types of pet ownership, increases in the number of households and a demand for more convenient products. The market has performed reasonably well and is generally less affected by adverse economic conditions, as many products are either viewed as necessary purchases or are low value items. The market remains very competitive in 2009 with high levels of imports, e.g. bedding and toys markets, and a prevalence of closely competing products. The supply structure remains highly fragmented despite several acquisitions in recent years, with only 4-5 companies having market shares at or above 5%.
The toys sector has outperformed the overall pet accessories market, having been stimulated by an increase in the number of innovative products and trading up to higher quality products.
Although care products saw lower growth than the toys sector, this market includes the growing markets of flea and worm treatments, which have seen sales increasing as deregulation has widened distribution channels. The aquarium products and cat litters sectors have also seen growth, whilst grooming equipment and vitamin and minerals saw some loss of share in 2008. The storage & feeding sector only experienced low growth, but benefited from good growth in the cages and tanks/aquariums sectors. Collars, leads & utility products is a market in slow decline, mainly due to the reduced levels of dog ownership.
Many suppliers / retailers are indicating that 2009 to date has not seen any market decline, though some high value products, e.g. large aquariums, and non-necessities are forecast to see lower rates of growth 2009-10. Pet superstores now account for an estimated 35% market share and are forecast to continue to grow at the expense of independent pet shops - reflecting their ability to offer more comprehensive ranges.
The pet accessories market is forecast to continue to be highly fragmented although the current difficult economic climate will undoubtedly result in a number of business failures, as well as further acquisition activity. Annual growth is expected to improve between 2011-13 when the pet accessories market will be worth £822m at RSP.
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