Unity Marketing, a consumer insights research firm that has been at the forefront of research on the gifts and seasonal decorations market, offers a new consumer insights study of the market for Christmas and other seasonal decorations. Based upon the results of a quantitative surveys conducted among 1,049 consumers who recently bought any seasonal decorations, this report helps decorations marketers and retailers tap into the psychology of people who buy their goods in order to find opportunity to grow their share of the decorations market.
Marketers can discover new marketing strategies and opportunities through this study of the seasonal decorations consumer market.
This research study explores the consumer market for seasonal decorations, including indoor and outdoor decorations for Christmas and other holidays throughout the year. The study places a special emphasis on the needs, desires and passions of the decorating consumers, specifically those who bought any seasonal decorations in the past year. Companies that design and develop seasonal decorations products, as well as retailers that sell these products, including internet and direct marketers, will benefit from the new insights presented in this report into the seasonal decoration customers' purchase behavior and mindset.
This report will help marketers and retailers understand their consumers better. In this way, they can discover new marketing strategies and opportunities that will help them reach their target consumers more effectively and more productively.
With a focus on consumers and their buying behavior, needs, desires and preferences, this research study will include research data and statistics about:
Seasonal Decorations Market Size and Growth: What is the size of the seasonal decorations market, including the key product segments in the market, including indoor and outdoor decorations? How is the market segmented by type of product and channels of distribution? How rapidly is it growing? What are future growth trends in the seasonal decorations market?
Demographics of the Seasonal Market: What are the demographic characteristics that distinguish the prime target market for seasonal decorations marketers? What are the key demographic differences found among and between buyers of the different products and service segments (e.g., gender, age, generation, HHI, size, composition, ethnicity/race, education, etc.)?
Buying and Shopping Behavior of Seasonal Decorations Consumers: What are the primary characteristics of the consumers' buying behavior related to seasonal decorations? Where do consumers shop for the different types of products and services? What kind of shopping experiences do consumers crave and what kind do they disdain? What motivates them to buy seasonal decorations and how can marketers tap these motivators through branding and marketing communications initiatives? What factors influence their decision making in product purchase? How much do they spend buying each of the products and across the entire category? What are the popular price points for key products within the seasonal decorations market? What is the role of brand in product and services selection and shopping choices? How do different demographic segments differ in their shopping and buying behavior?
Favorite Seasonal Decorations Brands, Licenses & Stores: A major thrust of the research is to understand the brand preferences of seasonal decorations customers in both their product selections and retail shopping choices. What are the top product brands based upon usage and brand awareness in this category? How do these competing brands rank in terms of consumer awareness and usage? What retailers do consumers favor for seasonal decorations purchases? And what licensed properties are most popular with decorations consumers?
Psychographic Profile and Segmentation of the Seasonal Decorations Markets: A psychographic profile of the seasonal decoration consumers is presented in this study. The profiles identify different types or personalities of consumers of these goods. These profiles identify each personality's drives and motivations in purchasing decorating products. By understanding the psychology of different types of shoppers, marketers will discover what factors are more or less important in driving each personality�s purchasing decisions and how consumers' different attitudes and motivations influence what they buy and how much they spend. These insights will help seasonal decorations marketers and retailers better understand the hearts and minds of their consumers.
(0 items)
