Social media is becoming more ubiquitous in society. Most in the business world are already adept at using LinkedIn to connect with colleagues, while reporters are now telling people to follow their TV channel on Twitter for breaking news. Marketers are also utilizing social media and mobile technologies to reach people when trying to build relationships with new and existing customers. From product attention to customer retention, social media is becoming a popular marketing channel and more successes are coming to light. This analysis will highlight where social media is best used, as well as some recent real-world social media marketing successes.
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