US: 800.298.5699
Int'l: +1.240.747.3093
Latest Research by Email
Receive email alerts of new market research reports in your industry.
Sign Up Today >
|
|
Home > Back to Category >
Report Information
|
Email a colleague
|
Printer format
|
|
Countries covered: United States
Sales within the oral hygiene market are led by the toothpaste segment, which has offered a vast array of product introductions and line extensions designed to offer consumers a choice in products. These latest oral hygiene innovations have brought formulae that provide multiple benefits, ranging from improved teeth whitening processes to formulae that offer enamel protection and even a mild form of tooth repair.
The most significant driver in the oral hygiene market revolves around appearance, as tooth-whitening additives in products ranging from mouthwash to toothpaste are becoming ubiquitous. Given the maturity of the market, sales within the oral hygiene market are expected to stabilize, but not decline precipitously. Consumers will continue seeking products that provide a myriad of health and beauty benefits.
In this report, Mintel clearly identifies the principal external factors driving or curtailing sales growth in the oral hygiene market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by product type. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales in oral hygiene, revealing potential opportunities for growth and product development.
For the purposes of this report, oral hygiene is the category comprised of the following types of products:
- toothbrushes (both manual and powered)
- toothpaste
- mouthwash
- denture cleaner and care
Floss and oral pain reliever are included in Mintel’s Dental Accessories report. Breath sprays, whitening gums, and portable breath improvement products (such as breath strips) are addressed in Mintel’s Gum and Mints report.
Related Reports:
Snapshots UK Razors & Blades 2009
Snapshots India Shaving Preparation 2009
Snapshots Austria Soap & Bath Products 2009
MarketWatch: Personal Care - November 2009
The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In The UAE and Saudi Arabia
Product Alert - October 2009
Snapshots France Shaving Preparation 2009
Snapshots India Deodorants 2009
Snapshots Russia Deodorants 2009
Snapshots UK Deodorants 2009
|
|
|
(0 items)
