Unity Marketing's Luxury Report 2009 is the ultimate guide to the U.S. market for luxury goods and experiences. This report focuses on the buying and spending habits of the nation's affluent households -- the top quintile or 20 percent of U.S. consumer households -- of high-end or luxury products and services.
The Luxury Report examines consumers' buying behavior and spending habits related to four key categories of luxury purchases:
- Home Luxuries, such as kitchen appliances, bath fixtures, art and antiques, furniture, tabletop, decorative home furnishings, electronics and more
- Personal Luxuries, including fashion, beauty, jewelry and watches
- Automobiles
- Experiential Luxuries, such as travel, fine dining, entertainment, spa and beauty services.
The report contains details on 22 luxury product and services bought by affluent consumers, including annual spending, where these products were purchased and details of the types of products and services bought.
The Luxury Report 2009 is written by Pam Danziger, one of the nation's leading expert on the luxury market and is based upon the kind of in-depth consumer research for which Pam Danziger and Unity Marketing are known.
Guides luxury marketers to shifts and changes in their target customers' attitudes and shopping behavior
This report provides vital data about what luxuries affluents are buying, how much they are spending, where they are making their purchases and what brands they favor. This report provides invaluable information about the mindset, attitudes and spending habits of the affluent consumers that luxury marketers target. This is not just report about people with high incomes, but affluents who buy luxury goods and services.
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