This annual reference resource provides information on publicly owned corporations that channel significant spendings into advertising. The study is ordered by SIC (Standard Industrial Classification) codes and alphabetically by company name within each SIC. Information includes 5 year historical (2003-2007) data on advertising and sales by company in inflation adjusted dollars and as a percentage share of the total for the SIC. Measures of profitability and effectiveness of the company's advertising expenditures are shown along with what-if scenarios and management by objective values for the next calendar year.
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