The distribution of personal lines insurance is going through significant changes as new distribution models challenge all providers. This report analyzes the main distribution channels, providing unique market share estimates and forecasts on personal lines distribution in the UK. The report also details the market shares of the leading insurance brands based on Datamonitor's own consumer survey.
Scope
Datamonitor's unique distribution estimates by channel and platform
Forecasts for the main distribution channels up to 2013, based on Datamonitor's unique model, survey and interviews with industry executives
Analysis of the main developments within each of the main distribution channels
Market shares of the top home and motor insurance distributors
Highlights
An increasing number of high-profile direct motor insurance brands have incorporated an element of a panel into their distribution model, including the motor insurance accounts of More Th>n, AIG Direct and the RAC, which are run by Junction.
The leading banks and building societies cut back their insurance advertising in 2008, spending only £29.9m on their general insurance related offering. The credit crunch has hit these distributors hardest and it is likely that a number of bancassurers cut back their advertising efforts in light of its effects.
In January 2009, Comparethemarket.com launched a new marketing campaign centered around its new mascot, Aleksandr the meerkat. The distinctive campaign is likely to have a positive impact on the company's brand awareness among consumers, with the company actively seeking numerous opportunities do engage with the consumer through its meerkat theme
Reasons to Purchase
Obtain a comprehensive understanding of the key trends driving changes to personal insurance distribution in the UK
Gain insight into the shifting consumer motivations and purchasing strategies for personal insurance
Plan your distribution strategy with confidence using Datamonitor's channel and platform distribution forecasts
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