Redbook Reader Profile

Roy Morgan Readership Profiles are the fastest way to gain an intimate understanding of the readers of any magazine in the USA. The detailed reader profile will help you discover how readers of that magazine differ from readers of other magazines and reveal their interests, beliefs, habits and attitudes to everything from terrorism, environmental issues and organic food to travel, sport, wine and investment. Profiles are also available for all magazines in the USA to help you understand, not just the demographics of their readers, but their personal interests, the activities they enjoy and their usage of other media (including online). The data is provided in simple excel spreadsheets, for you to evaluate, analyze, graph and chart for review or presentation.

Please Note: this is delivered as a Excel file.

Additional Information

The information contained in this report is derived from Roy Morgan Single Source, one of the world’s few major consumer survey’s truly based on a single source. This means that the same questions are asked of the same respondents - instead of ‘fusing’ the results of, say, the media survey with the results of other surveys of different respondents regarding their habits and attitudes or product and brand preferences. For more than 50 years, Roy Morgan Single Source has been proven to be thorough, accurate and completely reliable. The questions we ask relate to lifestyle and attitudes, media consumption (including TV, Radio, Newspapers, Magazines, Cinema, Catalogues, Pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and even recreation and leisure activities. The information that is derived from the field survey work we undertake is weighted carefully against the population average to provide marketers and advertisers with the power to clearly see:

The market - its demographics, geo-demographics and lifestyle.
The reasons why people act and think the way they do.
The way people absorb information when and where they obtain it.
The products, brands and services people will buy.
How to reach the most lucrative target audiences most cost-effectively.

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