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Countries covered: United States
Consumer Healthcare 2009, now in its 2nd edition, assesses healthcare planning and decisionmaking from a consumer/patient perspective. Consumers’ attitudes toward their health and how they research healthcare, select hospitals for treatment, and choose providers is presented. Also included is insight into consumers’ health-related behaviors and the influence of marketing on the choices they make. Demographic and state-by-state analysis as well as recent market research studies are also presented.
Consumer Healthcare 2009 also...
- Quantifies how consumers view their own health
- Quantifies and discusses at-risk health behaviors
- Provides seven measures of consumer health and rankings on a state-by-state basis
- Provides an analysis of healthcare spending for six primary demographics: age, household income, type of household, race and ethnicity, region, and education
- Quantifies and discusses the wellness and preventive measures some consumers take to protect their health
- Presents survey findings on how consumers use the Internet to search for health information and the influence of this information on healthcare decisionmaking
- Identifies and discusses consumer expectations of providers and how various attributes of care affect patient satisfaction
Hospital, health insurer, and pharmaceutical executives can use Consumer Marketing 2009 to better understand consumers’ health needs and decisionmaking related to their care. Using the behavioral analyses in Consumer Healthcare 2009, strategic planners can optimize marketing, better addressing patient expectations and ultimately improving patient satisfaction.
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