Now in its 11th edition, The 2009 Retail Business Market Research Handbook provides the most comprehensive retail market data and analyses available in any reference source.
This handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, and information aimed at market development in various consumer sectors. The impact of the current recession on the retail industry is also assessed. Over 400 website links - directly embedded into the electronic edition - provide access to additional market research and other useful resources.
The 2009 Retail Business Market Research Handbook sources data and analysis from leading market research groups such as BIGresearch, ICSC, National Retail Federation, PricewaterhouseCoopers, The NPD Group, TNS Retail Forward, U.S. Department of Commerce, and WSL Strategic Retail, among others. Segment assessments reference data and analyses from the Consumer Electronics Association, Food Marketing Institute, National Association of Chain Drug Stores, National Association of Convenience Stores, National Sporting Goods Association, Shop.org, and Toy Industry Association. BusinessWeek, Chain Store Age, Forbes, Fortune, Home Furnishings News, Mass Market Retailers, Retail Traffic, Retailing Today, Stores, The New York Times, The Wall Street Journal, and USA Today are among the periodicals sourced to bring the very latest developments. RKMA also partnered with New Strategist to provide extensive demographic analyses of retail spending.
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