The progress of e-commerce in Germany, Europe’s largest Internet population, reflects patterns seen earlier in other countries, such as the UK and the US. But cautious consumers’ security concerns and traditional payment habits are increasingly being overcome.
The Germany Online report analyzes the factors driving the surge in German e-commerce.
Many German retailers were slow to recognize the advantages of Internet sales—30% of the German firms selling on the Web last year launched their online stores in 2007 or later.
Nevertheless, sales are growing.
By the end of 2008, German retail e-commerce sales—excluding event tickets, financial products and travel—reached €13.6 billion ($20 billion), up €2.2 billion ($3.2 billion) from 2007.
Key questions the “Germany Online” report answers:
How many German consumers are buying products and services on the Internet?
How do online buying patterns vary with age and gender?
How is the arrival of online shopping clubs changing the e-commerce landscape?
What is the current level of interest in mobile commerce?
And many others…
eMarketer Reports—On Target and Up to Date
The Germany Online report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make fast, whip-smart business decisions.
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