The sixth BT-Cirrus study reveals which Ceos, companies and groups got the best press in 2008-2009.
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As the BT Newsmakers Special enters its sixth year, companies are shovelling more and more money and resources into public relations and image building, either by internal or external agencies. The importance of good PR and image is embedded in every CEO’s strategy, whether the company is looking to mine in a distant forest away from the prying eyes of the media or lure SEC-A buyers of jeans in the metros with an exercise in unbuttoning…
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