Countries covered: China
Demand to approach 300 billion units in 2012 Demand for beverage containers in China is projected to approach 300 billion units in 2012. Gains will be driven by rising personal income levels, which in turn will support robust growth in beverage consumption markets and hence related container sales. Continued utilization of single-serving containers in many markets and high levels of new product introductions accompanied by aggressive marketing efforts will also contribute to beverage container demand gains.
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Plastic to capture further share from metal, glass Plastic containers will account for nearly 43 percent of total beverage container demand in 2012, continuing to lead the market and capturing market share from traditional metal and glass containers. Advances will be buoyed by plastic’s increasingly widespread use in almost all market segments. The rising popularity of smaller plastic bottles, such as singleserving PET bottles, will also support unit gains.
Glass will remain the second largest beverage container material, benefiting from the upscale, premium image glass conveys. Beer will continue to offer the best prospects for glass bottles due to strong increases in beer consumption. Expanding use of nonreturnable beer bottles will also bolster sales gains in glass bottles.
Paperboard is now the third largest beverage container material. Demand for paperboard containers is projected to reach nearly 64 billion units in 2012, representing the fastest growth among all beverage containers. Gains will track the favorable production outlook for milk, fruit beverages and other nonalcoholic beverages, benefiting from robust gains in consumer spending and sustained consumer interest in the health benefits of these beverages. Demand for metal cans will expand modestly, as they continue to lose ground to single-serving PET bottles. However, considerable production growth for beer and other non-carbonated soft drinks, which utilize a significant amount of metal cans, will boost demand.
Milk, beer to remain leading beverage container markets Milk will remain the leading market for beverage containers, followed by beer, with market shares in unit terms of 33 percent and 19 percent, respectively, in 2012. Fruit beverages are expected to overtake other beverages and become the third largest drink container market in 2012, benefiting from a healthy nutritional profile and the introduction of new flavor blends and packaging forms. Bottled water will also post strong gains. Consumer trends toward special purpose drinks will support container demand in smaller volume nonalcoholic beverages.
Study coverage Beverage Containers in China is a new Freedonia industry study priced at $5200. It presents historical demand data plus forecasts for 2012 and 2017 by market and material. The study also considers market environment factors, evaluates company market share data and profiles 33 competitors in the Chinese industry. Related Reports: Hot Drinks Performance in the Face of Recessionary Pressure
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