Does it really pay to advertise during a recession? Historical data ways yes, but times and perceptions change, so what do today’s consumers think?
Ad-ology Research surveyed consumers in late April 2009 about their perceptions of advertising in this economy. The report shows just how crucial advertising is right now for success today and in the future.
The report provides data and insights on how consumers are adjusting to the current recession. It includes their perceptions of business, local media, advertising, and their use of the Internet.
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