This databook is a detailed information resource covering all the key data points on Oral hygiene in Portugal. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
Provides market value, volume, expenditure and consumption data by market, category and segment
Includes company and brand share data by categories
Highlights
The market for Oral hygiene in Portugal increased between 2002-2007, growing at an average annual rate of 3.4%.
The leading company in the market in 2007 was Colgate-Palmolive Company. The second-largest player was GlaxoSmithKline Plc with Unilever in third place.Reasons to Purchase
Discover the major quantitative trends affecting the Oral hygiene markets
Understand consumers' consumption and expenditure patterns
Understand the future direction of the market with reliable historical data and full five year forecasting
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