Access Asia’s Company Profile series of reports are meant to provide independent analysis on Chinese companies either in the news, or on the M&A radar. All company profiles contain contact details, company background and history, key activities in China, a SWOT analysis and key financial figures. We also include any key company events that have made the news, new product releases and branding activity.

The shift towards hypermarket and superstore is evident in the store opening trend in the past few years cross CRE’s businesses. Aside from the 1,100% growth for Olé from between 2004 and 2008, there has been a strong growth in hypermarkets, up 444.44% between 2004 and 2008.

The number of self-operated stores exceeded franchise stores in 2008, indicating CRE’s growing preference for expansion through self-operated stores, rather than through franchisees, where quality is harder to control.

Average sales per outlet were significantly lower than the average for the top-50 FMCG retailers in China in 2008, for both Suguo and CR Vanguard. The company will be looking to increase this measure through opening of larger format stores in the future.

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