Frustrated customer groups and leaner economic times have forced
a new pharmaceutical sales model to emerge. The arms race of the
previous decade is dead. Faced with the challenge of increasing
reach despite sales force cuts, companies are turning toward building
stronger, more personal rep-physician relationships that add value.
Today smaller and better-managed sales forces now fill the field. With
everything changing, are you sure your company is up to speed and
able to compete?
Reinventing Pharmaceutical Sales Forces (PH127) shows how reps
can stand out from the crowd. It details the latest trends, tools, and
practices innovative companies are using to ensure that their reps
are spending their time influencing physicians, not languishing in the
waiting room.
Learn how and when to maximize the effectiveness of sales tools
and systems — such as eDetailing, closed-loop marketing and
customer relationship management — to better respond to physician
preferences. Examine the field tactics of this “new look” sales force
what has worked and hasn’t. Increase sales rep accountability -- and
bolster efficiency. Compare your company’s sales force investments,
compensation levels, and resource allocations against leading
companies...and more.
The information presented is current and examines the changes over
the last 12 to 24 months to give the most up-to-date and accurate
picture of the evolving sales landscape. Use the report’s strategies and
tactics for immediate results!
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