This IDC Buyer Case Study presents insight into a large United States-based retailer's analytics support team and how it turned to outsourced services as a means to expand its capacity. The study describes how the analytics team supports internal marketing and management analytics needs and how it works with its outsourcing provider, Wipro, to handle the large volume of analytics projects. The study outlines the challenges faced by the analytics team as it supports internal client needs and discusses lessons learned from working with an outsourcing provider of analytics services.
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