More than three fourths of respondents (79%) to a February 2009 survey indicate that they are “cooking more at home.” This is consistent with the findings of Mintel’s American Lifestyles—January 2009, which also showed that home cooking is on the rise. These studies and others indicate that the recession is driving the rise in cooking at home, along with a desire to create fun and healthy dining experiences at home using relatively inexpensive produce, meats, and other basic ingredients. Cooking, like home entertainment, is one of several strategies that Americans are employing to maintain a high standard of living, while reducing household expenditures.
Recent survey research indicates that Americans are trying to save money by spending more time at home and traveling less. This indicates that there are millions of households in which residents are seeking ways to create fun, healthy entertainment experiences in the home while reducing overall household entertainment expenses.
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