This Frost & Sullivan research service titled Analysis of the Indian LCD Panel Market provides market dynamics, market trends, and competitive analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: consumer electronics, industrial applications, and communication. The following applications are covered in this research: television, monitor, mobile displays, automatic teller machine (ATM) and point of sale (POS), and industrial automation.
Market Overview
Wide Scope of Application and High Local Demand for LCD Panels Make It the Ideal Time for LCD Panel Manufacturing in India
Television sales have been rapidly surging; the Indian mobile handset market continues to grow despite turbulent economic conditions and the usage of industrial displays is also on the rise. Thus, the applications of liquid crystal display (LCD) panels and awareness about it have drastically increased in India. Commonly used applications including the television, monitor, and mobile handset use thin-film transistors LCD (TFT-LCD) panels, whose penetration rate is growing substantially compared to the traditional displays
The evolution of the Indian manufacturing ecosystem is a new trend, with several manufacturers considering India as an export hub for various product lines. Local demand, export prospects, government initiatives, wide applications, and low set-up costs during the economic decline, favor LCD panel manufacturers, making it an ideal time for LCD panel manufacturing in India.
“India is geared up for LCD panel manufacturing,” says the analyst of this research. "Increased LCD product line consumption, growth in the electronics industry despite temporary slackening and the expansion of manufacturing industries in India will be strong growth boosters for the Indian LCD panel markets in the next 1 to 4 years.” LCD displays are the solutions to the rising need for lower power-consuming, space-saving, and better displays. LCD has a high penetration rate compared to the traditional display technologies and is here to stay in the market. In India, LCD displays are soon expected to exceed cathode ray tube (CRT) displays in sales. No other Flat Panel Display technology is as price competitive as the LCD displays. It also offers better value, thereby paving the way for significant opportunities for LCD panel manufactures in the coming years.
Local Presence and Market Positioning to be Used to Establish LCD Industry and Overcome Challenges
Indigenous LCD panel manufacturers are expected to face the challenge of competing against the established global manufacturers who enjoy higher economies of scale in their manufacturing facilities abroad. Manufacturing from a still developing ecosystem will be a major challenge. Price fluctuations in the industry also have to be cautiously addressed. “In this highly competitive market, manufacturing from a still developing ecosystem, the lack of an experienced workforce, and price competition in a fluctuating environment pose challenges,” avers the analyst. “However, local presence and market positioning should be strategically used to establish the industry and overcome challenges.”
The burgeoning demand for various products including the mobile phones, TVs, computers etc in India is driving product manufacturers to set up manufacturing units in the country to address local demand. The demand from product manufacturers for LCD panels is bound to justify local manufacturing of LCD panels. By having local LCD panel production, suppliers can address the demand through optimal pricing and establish a reactive supply chain. This is expected to benefit the LCD panel manufacturers in the long term.
“Quality products at a low price, a good supply chain, and brand equity are some of the key strategic factors in the LCD panel market in India,” concludes the analyst. “To have an edge over competitors, it is critical for LCD panel manufacturers to provide extremely competitive prices, immediate availability, and effective customer support.”
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