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Future of the Luxury Market After the Recession (Executive Summary 1Q2009 Luxury Tracking)

Unity Marketing Inc.
May 27, 2009
72 Pages - Pub ID: UM2272257
 
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Abstract

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Contents
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New Research Study Answers the Most Pressing Questions about the Future of Luxury Brands after the Recession:

  • How is the economy affecting your affluent customers?
  • What is the future of the luxury market AFTER the recession?
  • Does putting your brand on sale impact the long term value of your brand in the customers' eyes?
  • What is the REAL impact of discounting and sales on the image of your luxury brand or your luxury store?
New research including focus groups in Beverly Hills with highly engaged and very affluent luxury shoppers plus results of a quantitative survey among 1,041 luxury consumers gives marketers data and insight to plan the future of the luxury market after the recession

Please note: This is just the executive summary of the report.

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