Nutraceutical beverages represent a low volume, high added value sector when compared to the soft drinks category as a whole. Yet they are showing good growth and hold considerable potential for future development. The sector encompasses a wide variety of beverages, including juices, water and even alcohol, each purporting health benefits from weight management and beauty to heart health and cognitive function. Some areas are more established and better understood than others, whilst weight management and skin health in particular are looking key for driving future growth.
In 2008 consumption is estimated to have reached 3.7 billion litres, with a value of €11.5 billion. The North American market has rapidly gained pace since 2003 to become one of the world‟s most advanced nutraceutical countries, encompassing a full range of product types. In 2007, the region overtook Japan as the largest nutraceuticals market by volume, primarily thanks to investment in the category by major companies such as Coca-Cola and PepsiCo.
The current global credit crisis may hamper growth in the nutraceutical soft drinks category as consumers reduce discretionary spending in the short term. However, over the longer term, it is anticipated that growth will continue, driven in part by regions where nutraceuticals are embryonic, for instance the Middle East and Latin America. As an emerging category across the globe, Zenith forecasts high single digit annual growth, with global volume sales set to reach 5.6 billion litres by 2013.
Zenith’s new topical report on nutraceutical drinks investigates the burgeoning market for these soft drinks around the world, examining key opportunities and challenges for 2009 and beyond.
Global Nutraceutical Drinks provides full market totals by volume and value, 5 year forecasts and company profiles, complete with a full market commentary including a look at proven health benefits, nutritional claims, product types and other issues surrounding this diverse area.
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