The Ultimate Guide to the Luxury Consumer Market for Fashion, Beauty, Jewelry and Watches, Wine and Spirits Brands
Unity Marketing's Personal Luxury Report 2009 is the ultimate guide to the U.S. market for personal luxury goods, including fashion, beauty, jewelry and watches, and wine and spirits. This report focuses on the buying and spending habits of the nation's affluent households -- the top quintile or 20 percent of U.S. consumer households -- of high-end or luxury products and services.
The Personal Luxury Report examines consumers' buying behavior and spending habits related to these key categories of luxury purchases:
Luxury Clothing & Apparel
Luxury Fashion Accessories
Luxury Beauty, Cosmetics & Fragrances
Luxury Jewelry
Luxury Watches
Luxury Wine & Spirits
Luxury Automobiles
The report contains details on these luxury goods bought by affluent consumers, including annual spending, where these products were purchased and details of the types of products and services bought.
This report provides vital data about what personal luxuries affluents are buying, how much they are spending, where they are making their purchases and what brands they favor. This report provides invaluable information about the mindset, attitudes and spending habits of the affluent consumers that luxury marketers target. This is not just report about people with high incomes, but affluents who buy luxury goods and services.
Luxury Marketers: This is a report about your customers & your target customers
The Personal Luxury Report 2009 is a compilation of the quarterly luxury tracking surveys that Unity Marketing conducts every three months with 1,000-1,250 affluent consumers who purchased one or more luxuries in the study period. Unity's luxury tracking study is the only longitudinal study of its kind that tracks the luxury consumer market, what they buy, how much they spend. The survey sample of 4,609 luxury consumers surveyed in 2008 with an average income of about $200,000 is representative of the 22 million affluent households in the country.
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