The 2009 Beverage Marketing Directory and Database is celebrating its 31st edition this year. This publication is updated on a yearly basis to include the necessary changes that occur throughout the beverage industry in the United States and Canada during the past year. These changes include new products, new companies, beverage industry company transactions, personnel moves, and more. With all of these items occurring, the directory contains approximately 6,700 different beverage companies, 26,717 beverage executives, and 15,378 different brands in its indexes. The approximate 6,700 different beverage companies contained in this directory is broken out as follows: