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Elizabeth Arden, Inc. - SWOT Analysis

Datamonitor
May 11, 2009
28 Pages - Pub ID: DFMN2269634
 
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Datamonitor's Elizabeth Arden - SWOT Analysis company profile is the essential source for top-level company data and information. Elizabeth Arden - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Elizabeth Arden, Inc., (Elizabeth Arden) is a beauty product company, engaged in the manufacturing and marketing of fragrances, skin care, and cosmetic products in the US and internationally. The company sells its products under a wide range of brand names in over 90 countries worldwide. The company is headquartered in Miramar, Florida and employs 2,250 people as on June 30th 2007. The company recorded revenues of $1,127.5 million during the fiscal year ended June 2007, an increase of 18.1% over 2006. The increase in revenues was primarily due to higher sales of fragrance products and introduction of new brands including with Love...Hilary Duff fragrance, the Danielle by Danielle Steel fragrance and the Riviera brands. The operating profit of the company was $74 million during fiscal year 2007, an increase of 8.4% over 2006.The net profit was $37.3 million in fiscal year 2007, an increase of 13.8% over 2006.

Scope of the Report
  • Provides all the crucial information on Elizabeth Arden required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting Elizabeth Arden in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Elizabeth Arden
  • Data is supplemented with details on Elizabeth Arden history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Elizabeth Arden
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available

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