Datamonitor's Personal Hygiene: Extended Global Industry Guide is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry
Highlights
The global personal hygiene market grew by 2.8% in 2007 to reach a value of $26.4 billion.
In 2012, the global personal hygiene market is forecast to have a value of $30.3 billion, an increase of 14.7% since 2007.
The global personal hygiene market grew by 2% in 2007 to reach a volume of 15.3 billion units.
In 2012, the global personal hygiene market is forecast to have a volume of 16.9 billion units, an increase of 10.6% since 2007.
Deodorants generate 37.5% of the global personal hygiene market's value.
Europe accounts for 42.8% of the global personal hygiene market's value.
Procter & Gamble Company accounts for 24.6% share of the global personal hygiene market's value.
Supermarkets / hypermarkets are the dominant distribution channel, with 45.4% of the market's value being distributed through this channel.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
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