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Anti-aging Products and Services: The Global Market

BCC Research
May 1, 2009
317 Pages - Pub ID: WA2266445
 
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Countries covered: Global

INTRODUCTION

STUDY GOALS AND OBJECTIVES
  • To define and measure the global anti-aging market for the “baby boomer” population
  • To identify market opportunities in this anti-aging market, categorized into health maintenance, beauty, and physical fitness
  • To measure boomer anti-aging markets that could be better understood by stakeholders in terms of their own respective sales offerings
  • To strategically analyze individual anti-aging markets, products and services, anti-aging applications, technology, and region in context to boomer demographics
  • To identify market trends, gaps, and opportunities for all the stakeholders
  • To strategically analyze the market structure and competitive landscape, profiling in detail all the top companies in the micro market of anti-aging
REASONS FOR DOING THE STUDY

The anti-aging market is categorized distinctively into “boomers” (the population born between 1946 and 1965) and the youth anti-aging market. These markets differ in terms of products and service offerings, market structure, and positioning. This report has been focused on the boomer anti-aging market, which is a more mature market and controls 75% of the total anti-aging market.

The worldwide population of 200 million boomers is growing at 38%, compared to the general population, which is growing at 13%, making the boomer population more attractive for anti-aging companies. Anti-aging companies need to adapt different strategies while tapping the boomer market, which varies with race, sex, income level, family status, young and old boomers, insurance status, and distribution channels.

The boomers market has been the largest opportunity today in the world, mainly for their high disposable income. Therefore, all companies in the cosmetic, pharma and health care, biotech, medspa, and fitness services are strategizing hard to tap the double-digit growing boomer anti-aging market. In the current economic turmoil, the anti-aging boomer market can help the economy to grow and benefit the respective stakeholders.

All the existing studies and third-party market reports do not provide a comprehensive understanding of the anti-aging market specifically targeting boomers. In this report, we provide full market estimates of the anti-aging market for boomers. The reports available do not cover the entire gamut of products and services under anti-aging; mainly, these reports do not provide information on services.

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