Countries covered: United States
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Compiled From: "The Affluent Market"
Abstract from full report:
This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates, in 1998 approximately 9.1 million affluent households had an aggregate income of nearly $2 trillion.
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