While kids are becoming a smaller section of society in many countries the money spent on them is growing. There is also much media interest in and parental concern about the commercialization of childhood and the products/brands that target children and the way they are advertised. Marketers must consider these concerns in order to instil faith and maintain the confidence of parents and kids.
Scope
Detailed insights documenting the lifestyles and the role of kids aged 5-13 as consumers in contemporary society
Analysis of qualitative and quantitative data tracking kids' preferences, interests, media consumption, and attitudes and behaviors towards CPG
Detailed action points offering practical strategies based on the trends and insights analyzed in the report
Covering 15 core countries: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Russia, Australia, China, India, Japan, South Korea and Brazil
Highlights
Rather than being discouraged by the aging of society, CPG players can acknowledge the revenue potential of appealing to powerful kids demographic. A successful company may not necessarily increase the number of kids who are interested in its products, but instead give their existing consumer base good reason to spend more money on products.
Children are maturing more quickly due to stress and energy-dense foods. This is not common knowledge among parents. Creating awareness about this issue and promoting a healthier lifestyle will therefore appeal to large numbers of parents who are concerned that their kids are undergoing this process of maturation prematurely.
The social pressure of having to be seen with the correct brands is enormous. This can lead to kids being bullied and outcast, and also results in pressure on parents. As kids age, they become more aware of the wrongs of materialism and brand-obsession, but this does not seem to have the effect of lowering their desire for these same products.
Reasons to Purchase
Understand the key drivers and inhibitors affecting the CPG market targeted at kids.
Access insightful quantitative and qualitative data aggregating the most compelling and recent research in this important topic.
Improve your marketing to kids and parents by following best-practice guidelines for more effective on-trend targeting and communications.
Global Top 10 Consumer Services Companies Report: Strategic evaluation of industry and key players
Scope:
Global Top 10 Consumer Services Companies Report: Strategic evaluation of industry and key players’ is a business report that provides a comprehensive view of the consumer services industry and its top 10 companies.
The report includes the following:
Industry analysis including market value, market volume, market share and forecast growth till 2012
Assessment of intensity of competition based on five-forces model including degree of rivalry, substitutes, new entrants, buyer power and supplier power
SWOT and 5-year financial analysis of top 10 players in the industry
Descriptive profiles of the leading players including the strategic initiatives undertaken in the last 12 months
The top 10 companies have been ascertained based on their global revenues for the year ended 2007.
Highlights:
The global consumer service industry group generated total revenues of $3,500 billion in 2007, representing a CAGR of 6% for the period spanning 2003-07. The performance of the industry group is forecast to decelerate, with an anticipated CAGR of 5.4% for the five-year period 2007-12. It is expected to drive the industry group to a value of $4,500 billion by the end of 2012.
The global top 10 consumer services companies recorded revenues of $122.5 billion during FY2007, an increase of 7.7% over FY2006. The operating profit of the company was $15.8 billion during FY2007, an increase of 2.6% over FY2006. The net profit was $10.7 billion in FY2007, a decrease of 2.9% compared with FY2006.
The operating margin of the top 10 companies was 12.9% in 2007 as compared with 13.5% in 2006. The net margin was 8.7% in 2007 as compared with 9.7% in 2006.
The global consumer services industry has been showing fluctuating growth over the past few years and is anticipated to decelerate slowly in the future. This is primarily due to the weak global economic outlook, turmoil in financial markets and volatility in commodity and currency markets.
Reasons to Purchase
Gain insights into the industry, leading companies and competitors through a single report
Benchmark the leading players using 5-year financial analysis, ratios and adjusted financial statement data
Form opinions about key players using SWOT Analysis to understand internal factors (strengths and weaknesses) and external factors (opportunities and threats) influencing the companies
Determine industry attractiveness from five-forces analysis of constituent segments
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