An aging population translates to a growing demand for medical care. Approximately 13% of U.S. adults researched topics related to hospitals or urgent care centers online recently.
Online and social media influenced many respondents who recently visited a hospital or urgent care center. These statistics can help providers target a younger demographic, a large percentage of which were in search of maternity services. While the older demographics may be more lucrative currently, the value of building brand loyalty among younger consumers is high.
The report includes extensive detail on the level of influence 21 different types of online and traditional media had on hospital/urgent care center choice. Online media covered: Email, Health Web sites, Hospital/Urgent Care Center Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages.
Many factors play a role in how consumers choose a hospital or urgent care center and the report examines the importance of factors like quality of care, specialty of care, and reputation.
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