Given the results of Mintel’s analysis of the Experian Simmons NCS/NHCS and the results of its own exclusive consumer survey, ample opportunity exists for further arthritis remedy marketing in drug store aisles.
The Experian Simmons NCS/NHCS reveals that pharmacists have a much more significant role among those with some type of arthritis than those without as an arthritis information source; some 25% of those with any type of arthritis say they have consulted with a pharmacist in the last 12 months. Furthermore, another 16% of arthritic respondents to Mintel’s exclusive survey rate pharmacists as a very good source of arthritis information.
(0 items)
