Countries covered: Canada
This IDC study answers the following questions:
How fast has CRM adoption grown in Canada?
Which CRM software vendors have the highest install base - and which have the highest mindshare among active buyers of CRM solutions over the next 12 months?
What are the drivers and inhibitors for CRM adoption in Canada?
How much do IT decision makers expect to spend on CRM over the next 12 months?
What are the preferred CRM contract, channel and support models for Canadian IT decision makers. What do they think of software as a service (SaaS)?
Which services firms have the highest awareness and mindshare in the CRM solutions market?
Canada's CRM solution services market continues to grow. "CRM solution vendors need to understand the mindset of buyers in today's economy," says Nigel Wallis, research manager, application services. "As the CRM solution market matures, it will be increasingly important to understand how to navigate the preferred contract vehicles, channel relationships and support models to sell CRM at the appropriate price points in an increasingly challenging market."
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