There are millions of consumers aged 50 and over (“Older Americans”) who control billions in disposable income. Technology brands are increasingly seeking out this demographic as they grow in both numbers and economic importance. This study, conducted jointly by CEA and TNS Compete provides new insights into this unique consumer segment, and reveals:
Technology usage and overall perceptions of technology
Which CE products appeal to this demographic and how much they are planning to spend in the next year
How to reach Older Americans online as they shop for CE products
Older Americans' preferences for research and purchase channels, and what factors influence their decision-making
This study is a must read for anyone involved in the manufacturing, marketing, installing or selling of products and/or services to older Americans.
(0 items)
