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Kiss My Face case study: maintaining a privately-owned natural personal care brand

Datamonitor
April 9, 2009
11 Pages - Pub ID: DFMN2217530
 
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Introduction

This report on Kiss My Face forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the natural personal care brand has grown from its initial niche status towards a mainstream brand available in 19 countries around the globe.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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