Medical information call centers find their call loads decreasing. A more technologically savvy customer base and other internal groups' increasing ability to inform prescribers about products threaten to shrink call center budgets and staffing resources. Use Evolving Medical Information Call Centers through Performance Measurement and Process Improvement to understand how medical information leaders are tightening their ships through increased performance measurement and more streamlined processes. The most innovative teams are even moving into new ground where their teams' skills sets offer advantages.
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