Consumers have a growing demand for accessing their digital content anywhere, anytime, whether it’s on the go or in the home. Because of this, CEA’s recent Trends in MRAV Usage study predicts multi-room audio/video hardware wholesale revenues will once again grow in the coming year. But what impact will the uncertain housing market have on MRAV system ownership? Do consumers prefer pre-installed or after-market MRAV systems? What is the average profile of a MRAV owner? This study answers these questions and more. Readers will learn about:
The types of MRAV systems consumers own
Usage habits that can be used to drive promotions, sales and product development
What impact MRAV systems have on consumers’ lives
Opportunities ahead for MRAV systems
Anyone involved in the manufacturing, marketing, installing or selling of home audio/video equipment will benefit from this body of research.
Topics Included In Study: Audio; Computers; Content; Digital Television; Home Networks; Internet; Video
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