This quarterly report combines Advertising Intelligence data and analyst commentary covering broadcasters' advertising revenues, audience share performance and ad revenue prospects for 2009-2013. It was published on 25 March 2009 after all 'top 8' European have reported 2008Q4 results.
Highlights:
Total advertising is forecast to be down everywhere in Western Europe's Big Five markets in 2009, between -5.8% (Italy) and -11.2% (Spain)
Television advertising in 2009 will do generally worse with falls between -6.9% (Italy) and -13% (Spain)
The Q4 ad revenues reported by key European broadcasters showed several two-digit drop: -7% for TF1, -4.3% for Mediaset, -23.1% for Telecinco, -29.1% for Antena 3
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