Countries covered: United States
The “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a month.
The African-Americans Online report analyzes the demographics and usage patterns of this large and still-growing population.
eMarketer estimates that In four years, 56% of African-Americans will be online, roughly the same percentage as Hispanics.
Yet marketers are pulling money out of traditional black media and plowing it into Hispanic ad budgets.
The African-American market should not be taken for granted—this audience is known for taking note of advertisers and the messages targeted to them, and responding accordingly.
African-Americans’ spending power is strong, estimated at $913 billion in 2008. And with the recent election and inauguration of President Barack Obama, spirits are high in the black population.
Key questions the “African-Americans Online” report answers:
- How many African-Americans are online?
- What is the most popular entertainment medium among African-Americans?
- How do African-Americans use mobile phones?
- Which media do African-Americans trust?
- And many others…
eMarketer Reports—On Target and Up to Date
The African-Americans Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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