Brand Scorecard is a periodic study undertaken to track a brand's performance at all key ‘consumer-brand interaction' milestones such as ad recall, brand recall, brand royalty and usage habits. The study is indispensable for those aiming to compete for future market shares.This particular study helps in understanding brand's current performance in the Online Share trading category
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One of the major share of online activity is that of Online share trading category, with new entrants coming in the category very fast. The brands in the category are striving hard to retain as well as increase their user base by enhancing the usability of the website and adding in user friendly applications. This report based on the survey done predicts what will be the future market share (brand performance) of the online website based on its sustenance, loyalty, pull and persuasion. The key attributes that are captured in to find out these metrics are TOM Brand and Ad Recall, user base etc.
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