Contemporary notions of quality regarding the frozen meal are being redefined by today's consumers. For decades, the frozen food industry has marketed frozen meals based on two factors: price and convenience. So, with sales for the billion-dollar frozen dinner and entrée category sluggish of late, especially for leading frozen food brands, what elements of high quality experience does today's consumer-driven culture require for frozen meals?
If price and convenience aren't the key to profitable growth, what is?
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